Market Update 19/12/22 – Argentina won FIFA 2022!

In Brief: Argentina won the 2022 FIFA World Cup following a dramatic match against France. It was not just against the two countries but also against the two official jersey sponsors, Adidas and Nike. Also, check out how both companies’ stock prices and other FIFA sponsors are affected. 



The FIFA World Cup 2022 has drawn a record-breaking TV audience captivated by the twists and turns unfolding on the field. Right from the moment Saudi Arabia’s shock victory over Argentina, Morocco’s incredible run to the semifinals, Japan’s wins over Germany & Spain, and later Messi’s quest for a World Cup trophy. 


Not only that, the 2022 FIFA World Cup final has a total prize pool of $72M, where the winning team will walk away with the highest prize in the competition of $42M, while the runner-up will take home $30M. 





In the final of the Qatar World Cup 2022, Argentina faced defending champions France at Lusail Stadium. Argentina aims to become the second team in World Cup history to win the coveted trophy after losing their opening match.


Argentina took a 2-0 lead in the first half thanks to goals from Lionel Messi and Angel Di Maria, who scored in minutes 23 and 36, respectively. The French looked insipid for most of the game until the second half when they found their rhythm again. The match headed into extra time with the score remaining 2-2 after Kylian Mbappé scored twice in regulation time. 





Lionel Messi scored another goal in minute 108, while Kylian Mbappé scored his third goal of the match in minute 118. The final shout-out continued with penalties as a decision factor. Argentina won their third FIFA World Cup, beating France 4-2 on penalties.

The Argentinian football team won FIFA 2022 36 years after their previous championship in 1986. The Golden Ball Award was presented to Lionel Messi, Emi Martinez won the Golden Glove Award, and young player Enzo Fernandez took the Young Player Award.



Kylian Mbappé won the golden boot despite France’s loss to Argentina after scoring 8 goals during the tournament, including a hat-trick in the final. Kylian Mbappé became the second player in FIFA World Cup history to score a hat-trick in a single game.


“Amongst all unimportant subjects, football is by far the most important.”

Pope John Paul II

Lord of Two FIFA Sportwear Brands - Adidas vs Nike.

The final game will not only feature two of the world’s best teams but also two of the biggest sportswear companies. Argentina’s national team has been sponsored by Adidas for decades, while France is sponsored by Nike Inc. 





Prior to the final match, Adidas, the leading German sportswear giant, rushes to get a Messi jersey available ahead of the World Cup Final. With much anticipation, as highlighted by Reuters, Adidas expects World Cup sales of around €400M ($421M).


“Due to extraordinary demand for the Adidas Argentina World Cup jerseys across the globe, we have very low stock in some countries,” said the Adidas spokesperson. 

Adidas who had been in a slump due to the Kenya West scandal had finally been in celebratory mode. It is all thanks to the FIFA World Cup 2022 fever and their greatest sponsored players of all time, Lionel Messi and the Argentinian national football team. Adidas celebrating this football fever momentum by launching plenty of marches and collective items.


Additionally, Argentina’s fans are thirsty for the Adidas three-stripe label jersey since it will be Lionel Messi, Argentina’s national hero’s last FIFA match. 



Adidas’ (ADS:ETR) share price had been on the roll. It had increased €5 from Friday’s opening of €117.16. Previously, the company’s forecast earnings were expected to grow 30.5% per year. The company momentum is expected to be on the roll after Argentina won the prestige FIFA cup.

Nike Inc


On the other hand, Nike made a big mistake on Friday after putting a commemorative ‘three-star’ on the France shirt on sale ahead of Sunday’s World Cup final against Argentina. Nike’s error may give Argentina the determination to win the FIFA World Cup final and adding the third star to their own three-label jersey.

Nike Inc (NKE: NYSE) slipped $2.56 from  $107.61 on Friday. Nike’s share price had been down 32.51% since hitting an all-time high toward the end of last year. Nike’s dividend is low compared to the top 25% of dividend payers in the luxury market. In addition, Nike’s revenue is also forecasted to grow slower than 20% per year. Even so, with its beta of 1.117, Nike remains within a reasonable range for a stable business to invest in.

Argentina Team and Crypto

The Argentina team not only brings a winning streak on the field, and sponsorship but even on the crypto market.



 Binance is the proud global main sponsor of the Argentine Football Association throughout the historical moment. 






In line with the others, Binance Coin (BNB) showed a 2.29% increase from the previous day. The live trading price recorded as of December 19, 2022, is $248.48 USD with a 24-hour trading volume of $927,522,716 USD.

Argentine Football Association Fan Token Price (ARG)



Not only that, Argentine Football Association Fan Token Price (ARG) has shown steady growth since December 20, 2022. Furthermore, a bullish pattern in the ARG price along with anticipation among the Argentina national football team fans impacted its market value.


The Argentine Football Association Fan token witnessed a sudden inflow since the beginning of the FIFA quarter-finals. On December 9th, the ARG price rebounded from the $2.55 mark and continue rising. The token hit its YTD-time high of $8.78 on December 17, 2022.

Coca-Cola, the official FIFA sponsor.



Along with Binance, Coca-Cola Co (KO: NYSE) is another brand glamouring its presence on the Argentina practice jersey. The company’s share price had been in the red zone rise after the World Cup match. The stock after-hours had an increase of 0.032%. 


Coca-Cola Co (KO: NYSE) is another brand gracing the Argentina practice jersey alongside Binance and YPF (Yacimientos Petrolíferos Fiscales). In the wake of the World Cup match, the stock had been in the red zone, but later after-hours the price saw an increase of 0.032%. 



The drink company collaborated with to launch the FIFA World Cup-inspired NFT collection. 


However, most crypto collaborations during the FIFA World Cup were being overshadowed by FTX chaos. Nevertheless, said it remains committed to sports sponsorships, despite all of this year’s chaos.

Highlights of FIFA 2022.


  1. Lionel Messi has officially won every major football trophy with Argentina. (FIFAWorldCup — 2022, Finalissima — 2022, Copa América — 2021, Beijing Olympics — 2008, and FIFA World Youth Championship — 2005). Messi is the first men’s player in FIFA World Cup history to score in every round at a single edition.



  1. Kylian Mbappé is the first player to score a World Cup final hat-trick since England’s Geoff Hurst in 1966.

  2. Saudi Arabia’s dream win over Argentina. Saudi Arabia is also the only team to defeat Argentina in the last 43 matches. 


  1. Japan wins over Spain wins group E and eliminates Germany – the former FIFA 2014 winner over Argentina from the World Cup match. 
  2. South Korea drama beating Portugal.

  3. Morocco had a historic run, becoming the first Arab and African team to reach a World Cup semifinal. Defeating European heavyweights Belgium, Spain, and Portugal, Morocco became the first African nation to reach the FIFA World Cup’s final four this year.  

Morocco’s midfielder Sofiane Boufal celebrates with his mother after defeating Portugal 1-0 in the World Cup quarter-final.



  1. Cristiano Ronaldo became the first man to score at five World Cups, kicking in a penalty against Ghana in a Group H match that Portugal won 3-2.

  2. Richarlison’s overhead kick seals Brazil’s World Cup victory over Serbia. 

9. Argentina vs Netherlands drama. 16 yellow cards during the game. The center Referee during the match will no longer referee the World Cup.

FIFA President says the Qatar FIFA World Cup 2022 was the finest ever and kept political messages away from the game so fans could enjoy "a little moment of pleasure and joy".

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