An active investment strategy is where investors actively manage their investment portfolio. The active investment approach takes a more hands-on-deck approach where investment managers constantly monitor the market, as well as conduct research and analysis to look for any opportunities to buy or sell assets so that they can make a profit from price fluctuations.
Note: For people who can’t afford to spend their waking days monitoring the stock market, they would usually appoint a fund manager to manage their investments.
The most common goal among active investors is that they seek to beat benchmarks, which are usually market indices such as the S&P 500 index, Dow Jones Industrial Average (DJIA), Nasdaq, and more. This is different from the passive investment approach which aims to follow benchmarks’ performances (we will get more on that later).
In terms of ‘beliefs’, active investors believe in something called “investors’ irrationality”. Investors’ irrationality refers to the concept that the price of stocks in the market does not reflect its true value because of irrational overall investors’ behavior.
What it essentially means is that the stock prices you see on the market may not actually reflect the value of the company. Why? Because these prices are influenced by investors’ behavior that is susceptible to irrationality like biases, emotions, greed and so on. This is different from the belief usually held by passive investors (which again we will explain later).
The result of this belief is that active investors embark on the journey to search for these actual values to make a profit from them. Say, Stock A’s current price is $100, but upon analysis, they deem it to be worth more, say $150, then they would buy it in anticipation that the price may rise to the actual value.
In terms of time frame, active investors usually look to make short-term profits rather than longer ones.